* Most of search engines command over 100 million searches everyday,
day after day. Search engine optimization helps you get this piece of
the pie, which you might be losing otherwise to your competition
* Search engine optimization offers a much better return on
investment ROI compared to banner campaigns and other
internet marketing techniques.
* Search engine optimization helps you increase targeted
traffic... people who are already looking for the product
or service, which you are offer.
* Search engine optimization is a long term and
permanent answer to your traffic generation. Once a
website has been optimized through search engines it
can stay at the top for long periods of time
* Search engine optimization results in huge savings on
ad-spent using traditional channels of marketing
I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years [...]
I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different that traditional SEO. Â My post last Thursday “Are [...]
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Â Unlike traditional marketing, social media marketing can present many different challenges and distractions. Â According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a [...]
Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry. Â It has been a goal of mine to learn as much as I possibly can from those who know the industry best. Â In this seemingly short amount of time I have received, and continue to receive [...]
Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. This is a topic close to home [...]
